Social Media Tools: Hootsuite

For artists, promoting themselves on the internet by using social media is crucial to their business. Whether you want to merely sell your works of art online by using Etsy, Soundcloud, Amazon, etc. or you want to create a small business with others, Hootsuite is an incredible tool to use to manage your social media networks.

As I have previously mentioned, having accounts separate from your personal accounts for your artwork on social media such as Instagram, Facebook, Twitter, Tumblr, etc. is a great way to begin promoting your work. In order to promote yourself in a professional and effective manner, Hootsuite will be a key tool in order to achieve your business goals.

Hootsuite allows you to connect up to three social media accounts for free with a basic analytical report that will tell you what posts and content are receiving the most attention and a message scheduling system that will allow you to create posts for your social media and schedule when to post these items on your accounts. If you want to manage up to 50 different social media accounts though, I would recommend the Hootsuite Pro which includes a monthly fee of $9.99. However with the Pro, you can look at an enhanced analytics report to see how your social media efforts are affecting your business goals, you can engage directly with followers, and you can schedule bulk posts for your accounts as well.

I have yet to try Hootsuite myself but this seems like a great social media tool to use to further promote and enhance your brand online. Not only can you further connect with your followers and create professional posts across your various social networks, you can analyze data in order to gain insight for future improvements in the content that you post. The only downside from this tool is the monthly fee of $9.99 but I would highly recommend signing up for the 30 day trial and see if this tool works for you!

I also found another great tool called Adobe Post that I will begin using when I create a professional account for my artwork in the future. This tool allows you to quickly create beautiful graphics in minutes which can be used for your posts on social media such as Instagram or Facebook. You can turn a simple photo to promote your business into a stunning professional graphic that will enhance the image and aesthetic of your brand.

Feel free to try these two social media tools, I am personally so excited to start using Adobe Post and Hootsuite!