Social Media & Creating a Successful Business

Social media has a huge impact on the success of today's businesses. Having your company use social media allows for you to advertise your brand as well as interact with your consumers. Without social media, it would be extremely difficult for a company to become well known. People would only know of the brand by word of mouth rather than seeing advertisements or positive customer interaction on their social networking websites. 

"A recent study, conducted by an Assistant Professor of Communications at New York University for Conversocial, revealed that nearly 90% of consumers, if confronted with unanswered customer complaints on a company’s social media site, would be either somewhat less likely or far less likely to do business with that company in the future." (http://www.socialmediatoday.com/content/when-it-comes-social-media-consumers-wont-take-no-answer)

Creating social media profiles for your brand can either make or break you. As an artist it is extremely important to have a positive social media for your brand or name. Here are some tips to help insure that your social media benefits you rather than harms your company/brand/name. 

• Use popular social media. Creating a page on Facebook, make an Instagram account, create a Twitter. Using these social networking websites will allow you to advertise, interact and gain followers with an extremely large market. 
• Interact with your followers. It's extremely important to communicate with those that reach out to you. If your consumers feel as though they are not being heard, it's extremely likely that they will not want to engage in further business with you. Make sure to respond to all messages, whether its a simple thank you or an issue that needs to be addressed.
• Share positive messages or posts from your followers on your social media. And make sure to thank them!!! This will show your followers that you truly appreciate your customers and will have a positive interaction with those that have already purchased something of yours, enforcing their desire to continue doing business with you in the future. 

Using social media for your business is a quick and simple way to help your business. Positive interaction with your followers can go a long way in maintaining a successful name for yourself and gaining more consumers for your brand.